I was trained in graphic design and brand strategy, but over time my work expanded into architecture, preservation, and experience design. What's stayed constant is the belief that good work begins with clear thinking, and that clarity should carry through to how something is made and lived with.

Through ventures like YIELD and CITRA, I've taken projects from research and positioning through execution and the long work of keeping them running. The interesting part is rarely the idea. It's holding a thing together over time—deciding what to keep, what to let change, and who stays accountable when no one's watching.

I write about design, stewardship, and what we owe the things we make. Based in Florida.

Timeline of Work & Recognition

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2012 — Founded YIELD Design Co. in San Francisco, later relocating to St. Augustine, FL.

2014 — Launched Endswell jewelry collection, combining 3D printing with traditional metalwork techniques. YIELD collections stocked by design retailers worldwide; widespread domestic and international press, including Dwell, Design Milk, Sight Unseen, The Strategist, and Architectural Digest.

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2015 — Named to Sight Unseen's American Design Hot List. Brand featured in Squarespace's "Build It Beautiful" campaign, appearing in nationwide subway stations and a Super Bowl commercial.

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2016 — Introduced Duotone furniture series at ICFF New York. Awarded the Dieline Award and the Accent on Design Award at NY NOW.

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2017 — Opened first brick-and-mortar retail location, Obscura (later renamed YIELD Work Shop) in St. Augustine. Honored with a second Accent on Design Award at NY NOW.

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2018 — Recognized with the German Design Award.

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2019 — Introduced apothecary line (candles + incense) as YIELD. Launched at Lloyd Wright's Sowden House in Los Angeles. Finalists for the FGI Rising Star Award.

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2020 — Completed the Palmer Residence project.

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2021 — Completed the Saratoga Residence project.

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2022–PresentYIELD acquired by new ownership, allowing expansion into new ventures. Launched CITRA, a studio and development practice spanning interiors, architecture, and products.

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2023 — Launched CITRA's St. Augustine complex with studio apartments and Inda Salon.

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2024 — Opened Bar Citra, a natural wine bar and café, as part of CITRA's St. Augustine complex. Completed the Gainesville Greenhouse project.

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2025 — Expanded CITRA into fragrance, ritual goods, and property development projects, bridging product and place.

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2026Bar Citra earns a Michelin Bib Gourmand. ‍ ‍

Writing

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2026

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In the Press

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2026

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2025

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2024

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2022

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2021

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2019

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2018

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2017

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2016

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2015

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2013

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Design, Strategy, Preservation.